Descrição
Principles of Marketing – Seventh Edition: Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. Livro usado, em muito bom estado de conservação, amplamente ilustrado, capa dura, em inglês.
