Descrição
Strategic Management – Competitiveness and Globalization, Concepts and Cases: Introduce your students to strategic management with the market-leading text that sets the standard for the course area. This edition provides an intellectually rich, yet practical, analysis of strategic management. The classic industrial organization model is combined with a resource-based view of the firm to provide students with a complete understanding of how todays businesses establish competitive advantages and create value for stakeholders. Livro/catálogo (20, 5cm x 25, 5cm) usado, em muito bom estado de conservação, ilustrado. Em Inglês. Acompanha CD-Rom.
